Spelling – Always check your spelling
Mistakes in the grammar or spelling will cause customers to question your ability to deliver a complex product or service.
how to write
Oxymoron, what is it?
Oxymorons are used to create a variety of effects.They can add a touch of colour or humour, drama or mystery to writing or speech.
Never use the ‘royal we’ and other rules for a pronoun in business writing
How to use the plural pronoun ‘we’ with the adjective ‘our’ and the pronoun ‘ours’ when writing on behalf of a company, organisation or a team.
Emails: Where do your cold calling emails go?
Most of your emails are sent to instant oblivion, to junk folder of blocked as spam. A massive waste of time and effort. What do you do?
Weasel: In the wild they’re welcome. In our language they’re a pest.
Weasels are small mammals found in most parts of the world other than Australia and Antarctica. What are weasel words and why do we use them?
Why you should learn to write like Ernest Hemingway.
Hemingway was a brilliant writer and he almost certainly had no hard and fast rules. How you can apply Hemingway’s style to your business writing?
Email writing tips they won’t teach you
Email writing tips they won’t teach you at college or business school. Write in the first person, be sincere and polite and use fewer words.
How to write an apology
Now here’s a neglected art. We’re all so busy running here and there, treading on each other’s feelings, who has time to write an apology?
Are we really too busy to write a note?
How to write persuasively
Over the years, millions have been spent on research to identify the persuasive words and ideas in business communications.