Gatekeepers – Look after them if you are a sales person
The gatekeepers are the people who, if you’re in the business of selling something, stand between you and the person who issues the order.
sales
The Power of Free – Do you understand how it works?
Some years ago, one experiment has been set up to test the appeal of something for nothing: the power of free. Learn this important lesson.
The three part pitch: lure, build-up and payoff
Clinch more deals with the three-part pitch. Story writers work to a basic three block structure: part one is the lure, part two is the build-up and part three is the payoff.
It works for books, TV series and films, and it works for sales pitches too.