Everyone wants to be the boss. That’s not strictly true but, as anyone who has ever been appointed to lead a team, a division or a company will know, there are few feelings to compare with sliding your feet under the boss’s chair for the first time, knowing it’s your chair now. Sometimes it’s better to follow …
In 1984, Professor Robert Cialdini PhD wrote one of the best books on the principles of influence ever written. It was called, quite simply, Influence.
The professor researched his book by going under cover and posing as a job applicant, fundraiser, used car salesman and many other roles to test his theories and delve behind the obvious to discover the deep, underlying psychology of influence.
He distilled all this work into Cialdini’s Six Principles of Influence. Here they are: