Old ideas – In the digital age, it’s worth remembering that they still work
Many companies have slashed their social media budget because the results are difficult to analyse. This has led to the revival of old ideas.
communication strategy
Job Application – When applying for a job, imagine you’re a product
An effective approach for a job application is to consider yourself in the same way brands do when creating marketing campaigns.
The Power of Free – Do you understand how it works?
Some years ago, one experiment has been set up to test the appeal of something for nothing: the power of free. Learn this important lesson.
Decision: Making decisions is a powerful motivator
The science of decision making is that excitement you feel when you’ve made a decision and you’re convinced it’s the right one.
Six words that say it all
Ernest Hemingway friends should have been cautious when he bet them each $10 that he could write a complete story in six words. What happens?
How intra-company communications can improve the bottom line
Much energy is focused on clear and accurate external communications with clients and suppliers. Most companies manage it closely.