Innovation, a book for your bookshelf
A book about innovation. Practical advices on how to get management to appreciate the value of ideas in the pursuit of customer satisfaction.
marketing
What do you see if you stand on the shoulders of giants?
The metaphor ‘Standing on the shoulders of giants’ idea is that we discover truths by learning from previous learning and discoveries.
FOMO – Fear of Missing Out
Do You Suffer From FOMO? Unfortunately, there’s no known cure, so you just have to do the best you can like the rest of us.
The role of colour in business communication
Do you understand the role of colour in business communication? Much of what has been written about the role of colour in business, especially the marketing end of it, is nonsense.
Using internal communication to encourage creativity
Marketing through the internal communication has the power to encourage your people creativity to apply imaginative thinking to their work.
6 most powerful words in marketing
There have been changes about most powerful words in marketing communications over the decades considering the effectiveness of them.
The three part pitch: lure, build-up and payoff
Clinch more deals with the three-part pitch. Story writers work to a basic three block structure: part one is the lure, part two is the build-up and part three is the payoff.
It works for books, TV series and films, and it works for sales pitches too.
Importance of building and maintaining trust
If only broken promises were as easily mended What it the importance of building and maintaining trust? Ignore anyone who tells you there are a certain number of golden rules about some aspect of your working life. These convenient ‘listicles’ float around on the internet in ever increasing numbers. There’s just one problem. Things change so …