Nothing is more important to business than innovation. So say the authors of this book and, given that they pioneered the computer mouse, robotic surgery, HD television and many other new technologies that have changed our lives, who would care to argue?
The book is packed with practical advice on how to get management to appreciate the value of ideas in the pursuit of customer satisfaction. As it says in the blurb, “It’s not just for the lone genius in the garage but for you and everyone in your enterprise.”
Innovation: The Five Disciplines for Creating What Customers Want, by Curtis R. Carlson, William W. Wilmot (Author), available from Amazon
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