Old ideas – In the digital age, it’s worth remembering that they still work
Many companies have slashed their social media budget because the results are difficult to analyse. This has led to the revival of old ideas.
marketing
The Power of Free – Do you understand how it works?
Some years ago, one experiment has been set up to test the appeal of something for nothing: the power of free. Learn this important lesson.
Pepsi Cola – Brand story
In 1893, an American drug store owner, Caleb Bradham, invented a carbonated soft drink to sell from the soda fountain in his store. Pepsi Cola
Negotiations: Secret formula for successful negotiations
Everyone has their favourite techniques for negotiations. The teams sit for hours in meeting rooms plotting their strategies into the night.
Emails – Writing powerful emails is not as easy as you think
The average executive spends 25% of their working day on emails. So it’s obvious that the first rule of emailing is: Read more here!
Market research has come a long way
Today, market research has much more sophisticated methods to find out what consumers think and, just as importantly, how they behave.
Respect is given. Trust is earned. So how to earn trust?
“Trust is earned, respect is given and loyalty is demonstrated. Betrayal of any of those is to lose all three.” So how to earn trust?
Business in partnership with nature. Everyone wins.
More and more, consumers want to know where their purchases come from, how they’re made and the environmental impact of their manufacture.
Sports sponsorships. The better athletes play, the more brands pay.
There is a difference between sponsorships and endorsements in the world of global sports. The better athletes play, the more brands pay.
How to create a company name?
If you have dreams beyond tomorrow, you’re going to need a company name with a unique flavour and impact that can be adapted for your domain name.