Make sure the work you enjoy doing is the work your company wants you to do.
It sounds like a no-brainer. But it isn’t. At a recent management conference in the US, the 30 delegates were asked to write down the value propositions of their current projects. None of the results were convincing. After several re-writes, the participants realized that around 75% of the initiatives they were working on were of little or no value to their company or its clients.
Direct your efforts to what matters most to your company, not to you.
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